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Romanization should be "Sansan"
 
Category: Naming
Reference: 3667
Closed (accepted) by: root.
andlabs » 2011-03-24 22:23:03

Sansan still exists today as a Windows-only game; its website — http://sansan.co.jp/ — has a bunch of images that suggest the correct romanization is "Sansan," not "San San."

Examples:
http://sansan.co.jp/images/sansan120-40-gif.gif (underneath the navigation bar)
http://sansan.co.jp/images/sansan.JPG (on the last page in the navigation bar; which has corporate history)